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Launch of the first ever meeting of France’s “Russian Investors Club”

Posted by Invest in France Agency in Country focus, Events, Innovation and R&D, Investment in France; May 23, 2013

On Wednesday 22 May, the Invest in France Agency (IFA) held the first ever meeting of France’s “Russian Investors Club” in the presence of the official representatives of the two countries: Alexander Orlov, Ambassador of the Russian Federation to France, Fleur Pellerin, Minister for Small and Medium Enterprises, Innovation and the Digital Economy, former minister Jean-Pierre Chevènement, the Foreign Ministry’s Special Representative for Russia, and Serge Boscher, Managing Director of the IFA.

This inaugural Club meeting assembled some forty participants for more than two hours around lunch at the Raphael Hotel. Among them were representatives of around twenty companies already present in France or currently seeking solutions to set up operations in the country, including Dr. Web Ltd, Uralvagonzavod, RZhD, Transaero Airlines and ICC Group.

Like the other national clubs the IFA and its partners organize and run each year for the business communities of Brazil, China, Korea, India and Japan, the Russian Investors Club is primarily geared towards opening constructive dialogue with the Russian business community and supporting their development in our country. 

Indeed, although Russian investment really began to make its mark in 2012, with the number of companies deciding to set up operations in France doubling compared to 2011, it is clear that the number of Russian companies present in France – around thirty – remains below the country’s potential. “Russian investment in France will depend on conditions being favorable,” declared Alexander Orlov, Ambassador of Russia to France. The initiative’s underlying challenge is therefore to acknowledge and understand the obstacles encountered by Russian companies.

The discussions that took place during the lunch meeting revolved around two main themes: innovation in France and the launch of a new Franco/Russian fund, stemming from the collaboration between Caisse des Dépôts et Consignations and Vnesheconombank, to support cross-investment.  Ms. Pellerin presented the government’s innovation policy and the economic reforms implemented in this sector. Her remarks were backed up by Mr. Sharov, President of Dr. Web Ltd, who spoke of his company’s successful expansion into France. The second theme was broached by Laurent Vigier, Head of European and International Affairs at Caisse des Dépôts et Consignations, and his opposite number at the Russian Direct Investment Fund (RDIF), Ms. Anne Pandey, Head of Investment.

These presentations were punctuated by discussions with the various participants. The topics covered included not only the successes achieved and the support many have received, but also the difficulties the Russian business community often faces, not least when it comes to obtaining loans and advice. On behalf of the government, Ms. Pellerin committed to addressing these issues and putting forward solutions over the coming weeks. “The Club will serve as a platform from which entrepreneurs will be able to request support,” she pointed out. The “Russian Investors Club” will therefore contribute to exchanges of information between the government and the business world, thus improving working conditions within companies.

A number of avenues are currently being explored. Ms. Pellerin was also invited by Ambassador Orlov to visit the Russian equivalent of France’s competitive clusters, so as to assess the opportunities for collaboration that exist. The minister could conduct this visit accompanied by a delegation of Presidents of French competitive clusters. She also committed to speeding up the launch of the new Franco/Russian fund. For his part, Ambassador Orlov underlined the positive impact of the exercise, stating that it should be pursued and extended to two such events per year.

The IFA hopes the Club’s launch will be the keystone of the dialogue it is keen to maintain with the Russian business community in France. All relationships are founded on trust and this is a value held dear by Russian citizens. The investors club is a great symbol of our commitment and we hope it will be perceived as such.

To consult the press release (in french)

copyright : JL Bulcao

 

copyright : JL Bulcao

 

Mme Fleur Pellerin, ministre déléguée chargée des petites et moyennes entreprises, de l’innovation et de l’économie numérique
 Ms. Fleur Pellerin, the French Minister Delegate with responsibility for SMEs, Innovation and the Digital Economy- copyright : JL Bulcao

 

M. J.P. Chevènement et M. Alexandre Orlov - copyright : JL Bulcao
Mr. J.P. Chevènement and Mr. Alexandre Orlov
copyright : JL Bulcao

 

France’s new competitiveness and employment tax credit (CICE)

Posted by Invest in France Agency in Innovation and R&D, Investment in France, Reforms; May 3, 2013

France’s competitiveness and employment tax credit (crédit d’impôt pour la compétitivité et l’emploi – CICE) is a new measure introduced in 2013. The aim is to reduce labor costs for all companies subject to corporate tax (IS) or income tax in order to boost competitiveness, innovation and new markets.  The CICE tax credit will be calculated on the basis of all remuneration paid to employees, during the calendar year, not exceeding 2.5 times the French minimum wage*.

CICE

Calculating the tax credit base

To determine the tax credit base, all remuneration components are to be taken into account provided that:

- The remuneration components are subject to social security contributions as defined in article L. 242-1 of the French Social Security Code.

- The remuneration components are deductible expenses used in calculating taxable corporate income.

- The remuneration in paid by a permanent establishment in France.

As such, remuneration components include: salaries (including those paid to employees under a professional training contract, and apprentices), compensation for paid leave, expenses, certain bonuses, benefits in cash and in kind, etc.

Remuneration components do not include: employer social security contributions, bonuses arising from performance incentive plans, employee profit-sharing and savings plans, etc.

THE RATE APPLIED TO DETERMINE THE CICE WILL BE 4% OF REMUNERATION PAID IN 2013.
THIS RATE WILL THEN BE INCREASED TO 6% STARTING ON JANUARY 1, 2014.

Over time and part-time work

Overtime payments are also included in the calculation of the tax credit base per employee. The CICE tax credit will be granted provided that employee’s remuneration does not exceed 2.5 times the national minimum wage calculated on an hourly pro rata basis.

For temporary or for part-time employees, salaries are taken into account for the amount of time indicated by the employees contract.

Eligibility to receive the CICE

All companies subject to corporate tax (based on their actual profits) are eligible for the CICE. The companies may then offset the CICE against their corporate tax (IS) bill. Any remaining or unused tax credit after a three-year period will be refunded by the French tax authorities. However, SMEs may be reimbursed as of the first year.

CICE pre-financing scheme

The estimated amount of tax credit due may be obtained through a cash rebate from France’s Public Investment Bank (BPI), even before the definitive amount of corporate tax due is assessed.

 * The hourly minimum wage in France is €9.43 as of January 1, 2013

France reasserts its attractiveness to foreign investors in 2012

Posted by Invest in France Agency in France's image, Innovation and R&D, Investment in France, Sectors of excellence; April 5, 2013

The Invest in France Agency has published its “2012 Report: Job-Creating Foreign Investment in France”.

The results are very positive as France confirmed its position as the fifth most attractive investment location in the world and the second most attractive investment location in Europe.

 2012-IFA-Report

 

In 2012, France maintained its investment attractiveness with 693 new investment projects, equating to 13 investment decisions on average every week. Despite the global economic slowdown, France remained an attractive investment destination for foreign investors from 39 different countries.

North American and Chinese investors remain loyal

While 58% of foreign investments in France were made by European countries, Asian and North American investors demonstrated their confidence in France, thanks to its key strengths and market opportunities. The number of investments originating from Asia and North America were up 8% and 3%, respectively, with North American and Asian companies accounting for 26% and 12%, respectively, of all foreign investors in 2012.

With 156 investment decisions in 2012, the United States remained the leading foreign investor in France ahead of Germany and Switzerland. It accounted for 23% of all foreign investment in France, with a 5% increase in projects versus 2011. American investments in France in 2012 were mainly characterized by a significant increase in projects involving decision centers and services.

Investments from BRIC countries (Brazil, Russia, India and China) accounted for 8% of all investment decisions in 2012, compared with 6% in 2011 and 1.5% in 2003. Chinese investments accounted for 19% of all projects initiated by companies from BRIC countries in 2012.

France’s innovation capacity attracts foreign investments

The structure of foreign investment in France has shifted over recent years towards projects involving technology-rich activities with high value-added, whether in services Biotechnology in France such as consulting and engineering, software and IT services or in certain industrial sectors (electronic components and hardware, energy, chemicals, and aerospace/naval and railway materials). These sectors accounted for 57% of projects in 2012, while 106 investment decisions were made in high value-added segments. Since 2007, there has been an average annual increase of 5% in R&D center projects.

 

The rise of high value-added investments highlights France’s innovation capacity. It is also demonstrates the confidence investors have in France’s key strengths in R&D and innovation, such as its research tax credit, dedicated structures such as innovation clusters, a highly qualified workforce and an excellent education system.

More than ever, attracting high value-added and innovative services remains a firm commitment of the French government to enhance competitiveness and ensure that France remains an attractive investment location in the current economic climate.

In the wake of the global economic crisis, France has chosen to concentrate and invest in science, technology and innovation through specific measures and programs. As part of this, the government has designed and implemented specific measures such as France’s National Pact for Growth, Competitiveness and Employment, research tax credit, innovation clusters, “National Investment Program”, and technology research institutes.

>> Click here to read the entire 2012 Report

Looking for further information about investing in France? Discover more reasons to say Oui to France: http://www.sayouitofrance-innovation.com/

Please do not hesitate to contact us if you have any questions, we will be pleased to help you to build your business in France! 

Say oui to France innovation

France keeps on innovating

Posted by Invest in France Agency in France's image, Innovation and R&D, Investment in France, Sectors of excellence; March 11, 2013

The current global economic crisis can’t keep France down. According to the European Patent Office, 12,159 companies in France applied for a patent in 2012, an increase of more than 2% on 2011. This makes France the second most innovative country in the European Union and the sixth most innovative country in the world by the number of patent applications filed, ahead of Switzerland and the United Kingdom.

R&D in France

These figures highlight the good health of R&D and innovation in France, and are all the more interesting and satisfying if we consider the significant proportion of high-quality patents. With support from the French Patent and Trademark Office (INPI), more than 2% of France’s GDP is reinvested in R&D, helping to ensure France’s competitiveness, investment attractiveness and leading role in innovation in the years to come.

Thomson Reuters ranked France as the third most innovative country in the world in 2011, after the United States and Japan, not only by the number of patents filed but also by their success, global reach and influence.

France has long been a popular FDI destination, and in 2012 consolidated its position as Europe’s second and the world’s sixth leading recipient of foreign investment.

Still wondering about France’s investment attractiveness? Why not give us a call?

Say oui to france innovation

Coca-Cola lauds its investments in France

Posted by Invest in France Agency in France's image, Investment in France; March 1, 2013

While one well-publicized American company currently believes that France is no longer an attractive place for it to invest, others beg to differ.

In a letter received on Friday February 22 by Mr. Arnaud Montebourg, France’s Minister for Industrial Renewal, the CEO of Coca-Cola Entreprise France, Mr. Tristan Farabet, pays tribute to his company’s long-standing relationship with France.

Tristan Farabet Coca Cola France

© MaxPPP - Tristan Farabet, CEO of Coca-Cola Entreprise France

We are happy to invest in France, and have been so for more than 90 years”, writes Mr. Farabet. “Manufacturing in France always been at the heart of our strategy, thanks to the commitment and expertise of our 2,800 French employees.”

Mr. Farabet’s letter also notes that Coca-Cola has invested €400 million in the last five years at its five French plants, and that “plans to invest a further €66 million expanding Coca-Cola Entreprise’s manufacturing base in France” in 2013.

“We remain deeply convinced of the interest, opportunity as well as the social responsibility of manufacturing in France, and would like to participate further in actively promoting the country’s investment attractiveness to foreign companies”.

This show of support reflects the strong bonds and longstanding investments between two of the world’s leading economie, including the 4,200 American compagnies already doing business in France that employ 500,000 people.

>> Read Tistan Farabet’s letter in Le Monde (in French).

“Say OUI to France – Say OUI to innovation” campaign in Brazil

Posted by Invest in France Agency in Country focus, Events, France's image, Innovation and R&D, Investment in France; December 13, 2012

The “Say OUI to France – Say OUI to innovation” campaign continued in Brazil from November 19 to 23, 2012. Mr. David Appia, Chairman and CEO of the Invest in France Agency, took part in two seminars, one in Campinas and the other in São Paulo.

These events enabled France’s economic attractiveness and openness to international investment to be promoted to an audience of company directors and journalists.

 

David Appia, IFA Chairman and CEO, launching the "Say OUI to France - Say OUI to innovation" campaign in Brazil

David Appia, IFA Chairman and CEO, launching the "Say OUI to France - Say OUI to innovation" campaign in Brazil

 

The presence of Ambassador Mr. Philippe Lecourtier, the Chairman of the Brazilian Chamber of Commerce in France, and representatives from IFA partner banks, consulting firms and law firms, along with the contributions from French innovating agency OSEO and the Chairman of the Brazilian company Innovatecs (which recently set up operations in Strasbourg), illustrated the wide array of stakeholders prepared to spread the word about France’s investment attractiveness.

lancement campagne Say OUI to France Campinas 2012

Mr. Appia and Mr. François Rémoville, the Director of the IFA’s Brazil office, also met with executives from Brazilian companies that already have a presence in France and have created jobs in the country, including Embraer, Inpaer, Achos, Baskem, JBS, Eldorado and Osklen.

 

Francois Removille Campinas say oui to france-2012

François Rémoville, Director of the IFA's Brazil office, at the launch of the "Say OUI to France - Say OUI to innovation" campaign in Brazil

 

These business leaders expressed their keenness to maintain and even expand their operations in Europe. Access to the vast European single market and the desire to take advantage of the continent’s immense technological potential were two of the factors often mentioned during the discussions. Ever stronger competition from Asia, not least in Brazil, also goes some way to explaining this renewed focus on expansion in Europe.

Several companies confirmed their intentions to make further investments into France. These projects will be supported by IFA personnel over the coming months.

Diga oui a frança diga oui a inivação campinas 2012

Indian Investors Club: International mobility and technology partnerships

Posted by Invest in France Agency in Country focus, Events, France's image, Investment in France; July 19, 2012

On July 12, 2012, the Invest in France Agency had the honor of hosting the latest meeting of the Indian Investors Club, in partnership with the Chamber of Commerce and Industry France-India (CCIFI) and with the support of the Indian Embassy in France. The director of the IFA’s India Office, Dominique Frachon, was also in attendance.

David Appia, Chairman and CEO of the IFA giving his opening address.

David Appia, Chairman and CEO of the IFA giving his opening address.

“At present, there are around a hundred Indian companies doing business in France, employing over 6,000 people” explained David Appia during his opening address. Indian companies have a major presence in new technologies and innovation, but India is well-placed to benefit further from France’s infrastructures, technologies and industrial capacity.

Over recent years, the balance of power in trade between the two countries has changed significantly. It is now a two-way relationship between equals. “India is no longer an emerging economy but an emerged economy” commented Dan Oiknine, President of the CCIFI. In a globalized world, India now has a better understanding of markets and business at international level. “India is a large vibrant democracy” noted H.E. Mr. Rakesh Sood, India’s Ambassador to France. India’s large middle-class population is also a young workforce.

H.E. Mr. Rakesh Sood, Indian Ambassador to France

H.E. Mr. Rakesh Sood, Indian Ambassador to France

Just like France, India is very active in the fields of R&D and innovation. As such, the two countries have everything they need to set up technology partnerships. India can also count on France’s industrial strength which, due to its strategic location, can act as an excellent point of entry for companies seeking to conquer the European and Mediterranean markets.

David Appia, H.E. Mr. Rakesh Sood, John Hadley and Dan Oiknine during the presentation of the PWC report into Indian investments in France

David Appia, H.E. Mr. Rakesh Sood, John Hadley and Dan Oiknine during the presentation of the PWC report into Indian investments in France.

However, for the time being, as illustrated by the PWC report presented to the Indian Ambassador during the meeting, France’s potential still goes largely unrecognized by Indian investors. The aim of this report is to present the openness of the French economy to foreign investors by highlighting all the measures that have been taken to stimulate investment – France’s research credit tax, centers of excellence and innovation clusters are key initiatives in this respect.

H.E. Mr. Rakesh Sood, Dan Oiknine and David Appia signing the agreement between the IFA and the CCIFI

H.E. Mr. Rakesh Sood, Dan Oiknine and David Appia signing the agreement between the IFA and the CCIFI

The CCIFI keeps investors informed, promotes meetings between the French and Indian business communities and facilitates occupational mobility between the two countries. As a symbol of the increasing cooperation between the two countries, the IFA and the CCIFI have signed a partnership agreement to develop Indian investments in France.

Dr. Anupam Srivastava, Managing Director, Invest India

Dr. Anupam Srivastava, Managing Director, Invest India

Invest India is also a very important partner for the IFA, as this organization also works to inform Indian investors about investment opportunities abroad by putting them in contact with local agencies.

Christelle Caporali-Petit, an official from the OFII

Christelle Caporali-Petit, an official from the Economic Immigration Office

At the first round table, chaired by Fatia Bouteiller, a legal expert in economic immigration at the IFA, an overview was offered of the basic rules governing the expatriation of Indian investors and skilled employees to France. Christelle Caporali-Petit, an official from the Economic Immigration Office, announced the imminent opening of a one-stop service in five new départements. This service, which is highly appreciated by expatriates, will now be available in 80% of the most affected départements. Agnès Charpenet, a lawyer at Baker & McKenzie then gave a presentation of the tax breaks available to Indian expatriates in France.

Kapil Gupta, CEO of Deltronix

Kapil Gupta, CEO of Deltronix

Kaptil Gupta, CEO of Deltronix, described the advantages that France offers Indian investors by recounting his own success story. In 2010 Deltronix acquired French company F2R, which subsequently made it easy for Deltronix to commence operations in France and Europe, while the merger of the two companies’ client databases allowed it to become a key international player in its field. In order not to unsettle F2R clients and suppliers, Deltronix chose to leverage the company’s French image, notably by maintaining its website in French and choosing a French director to run its subsidiary. Setting up business in France enabled Deltronix to learn different working practices by adapting to local markets where habits and customs are sometimes very different to those that exist in India.

Serge Boscher, Managing Director of the IFA and Sébastien Mantanus, Director of Development at Néva

Serge Boscher, Managing Director of the IFA and Sébastien Mantanus, Director of Development at Néva.

At the second round table dealing with technology partnerships, Sébastien Mantanus, Director of Development at Néva, informed investors of the advantages of France’s research tax credit, which is available to any company operating under French law that wishes to invest in R&D in France. R&D and innovation, as Florent Massou from France’s General Investment Commission (CGI) subsequently pointed out, are two of the main areas that are benefiting from the French government’s “National Investment Program”.

Kumar Kaleeswaran, Director of TCS France

Kumar Kaleeswaran, Director of TCS France

At the end of this round table, Kumar Kaleeswaran, Director of TCS France, offered a practical presentation of the various technology partnerships that can be established. Thanks to the IFA, a “day for innovation” has been set up to ensure that Indian investors can obtain information about France’s economy and the investment opportunities open to them in the country.

John Hadley, Executive Director, Transactions, Emerging Markets Group, PWC

John Hadley, Executive Director, Transactions, Emerging Markets Group, PWC

The conclusion of John Hadley’s presentation on behalf of PWC offered an excellent insight into Indian optimism for future business relations between the two countries and the attractiveness of the French economy to Indian companies: “France is a nice place to visit… and a good place to do business.”

The participants at the closing cocktail reception

The participants at the closing cocktail reception.

Subventium explains research tax credit developments

Posted by Invest in France Agency in Investment in France; April 25, 2012

Definition of R&D expensesR&D

The long-awaited draft Tax Instruction (see issue 1 of “Info CIR”) on the definition of R&D expenses eligible for France’s research tax credit has finally materialized; it was published in the government’s Bulletin Officiel (Official Bulletin) on February 21, 2012. The Instruction is based on the OECD Frascati manual, the international benchmark on defining the scope of R&D activities and measuring them using national statistics. A variety of examples are mentioned in the Instruction, illustrating the procedures to be followed by companies engaged in R&D activities. However, these examples are limited in that they do not cover all business sectors and fields.

The authorities have nevertheless pointed out that those disciplines and sectors that are missing from the Instruction still fall within its scope.

Source: Tax Instruction 4 A-3-12 of February 21, 2012

R&DAdjustments made to the research tax credit in 2011

The tax authorities commented on adjustments made to the research tax credit by way of an Instruction published in the Bulletin Officiel des Impôts (Official Tax Bulletin) on January 27, 2012.

Higher rates: The higher rates applicable during the first two years have been lowered. The 50% and 40% rates for new applicants to the scheme were lowered to 40% and 35% respectively. For companies that were eligible for the higher rate of 50% during their first year in 2010, the higher rate applicable to their second year is now 35%.

Operating expenses: Eligible operating costs are defined as:

  • 75% of the amount of depreciating fixed assets assigned to R&D activities.
  • 50% of employee expenses for employees (researchers and research technicians) assigned to R&D activities and additional remuneration paid to employees who design an invention.

Expenses subcontracted to private-sector research agencies: These are now included up to a maximum of three times the total amount of other research expenditure eligible for the research tax credit, before applying the aggregate limit of €2 million a year (which is increased to €10 million in some cases). This limit does not apply to research activities entrusted to public-sector research agencies, higher education institutions or similar organizations.

Payments for consultancy services: Companies must henceforth deduct such payments from their total expenses eligible for the research tax credit (Article 244 quater B-III of the French General Tax Code). The amount of expenses to be deducted from those eligible for the research tax credit is calculated as follows:

  • Total amount of payments for these services, fixed in proportion to the amount of the research tax credit obtained by the company.
  • Total amount of expenses incurred, other than the proportional payments referred to above, in excess of the higher of the following two amounts: €15,000 excluding taxes or 5% of total eligible research expenses excluding taxes less government subsidies received.

The amount of consultancy services must be deducted from total expenditure eligible for the research tax credit in the year in which those services are deducted from profit subject to income tax or corporate tax.

Immediate reimbursement of research tax credit claims: The immediate reimbursement measure for EU SMEs has been extended to cover expenses incurred with effect from January 1, 2010. Companies less than two years old will need to submit additional documentation proving that research expenses have actually been incurred. In particular, they will need to submit documents such as contracts, invoices, annual social security returns and pay slips issued to researchers and technicians.

Additional reporting requirements for expenditure in excess of €100 million: Above this threshold, affected companies remain eligible for the 5% tax credit on R&D expenditure. They must produce a report describing their research work, failing which they are liable to incur penalty taxes.

Source: Tax Instruction 4 A-3-12 of February 21, 2012

Assessing the conditions under which the scheme is appliedR&D

As a rule, the tax authorities have sole discretion to assess all conditions regarding the application of the research tax credit other than those related to the scientific and technical nature of the research project.

Although advance rulings are currently issued by regional technological research directorates (DRRTs) or any other body tasked with supporting innovation (National Research Agency, state innovation agency OSEO, etc.), they relate only to the eligibility of expenses as research expenditure. They are in no way concerned with approving amounts of expenditure, since these are not yet known by the company at the time when it files its request for an advance ruling.

Source: Question AN no. 113278, Journal Officiel (Official Journal) of February 14, 2012

Subventim

For more information about France’s research tax credit, we encourage you to consult the Research Tax Credit Guide (in French) on the website of the Ministry for Higher Education and Research.

CIR

Brazilian investors in search of investment opportunities in France

Posted by Invest in France Agency in Events, Investment in France; December 22, 2011

Brazilian Investors Club 2011

The third “Brazilian Investors Club” summit, organized by the IFA, was held at the prestigious Palais Brongniart on December 13, 2011.

“Relations between Brazil and France are broad, wide-ranging and fruitful”, said Ricardo Guerra, the Brazilian Embassy in France. However, one cannot help but notice the two countries’ differing levels of economic interest in each other. France is the fifth largest foreign investor in Brazil, while Brazil is only the 34th largest foreign investor in France. But Brazil – the world’s sixth-largest economy – is far from having said its last word on the matter.

Brazilian Investors Club 2011

The opening of an Invest in France office in São Paulo last year cast something of a new light on the situation. Brazil’s domestic market is very rich, and only a few months ago France was giving off a somewhat hazy image. Since then, Brazil’s interest in the French market – which plays a strategic role not only at the heart of Europe but also in the Mediterranean market and towards the Middle East – has increased significantly. Intentions to invest in France have trebled in a year, and Brazilians are increasingly attracted by France’s many key strengths, including in particular its infrastructure, education and training establishments, industrial fabric and R&D opportunities.

Fatia Bouteiller

Fatia Bouteiller, legal specialist with the IFA, presents an overview of new government measures introduced in 2011

The purpose of the first panel discussion was to provide an overview of new government measures introduced in 2011 to promote the establishment of foreign companies in France. Attendees had the opportunity to find out more about the various tax benefits and residence permits for which they may be eligible. The French Immigration and Citizenship Office (OFII), a one-stop shop established in 2011 to facilitate administrative procedures, will act as their preferred point of contact.

Marcia Azevedo of Beraca then spoke about what led this Brazilian company to choose France. There were many reasons, but the main ones were quality standards in product manufacturing and closer contact with their customers belonging to major groups that market their products.

Marcia Azedevo

Marcia Azevedo, Global Account Manager, Beraca International Europe

The IFA gave Beraca a lot of help when it set up in France by putting its representatives in contact with Aéropôle, a recently established business incubator that enabled Beraca to launch its business by providing it with offices and various services. Since its launch in France, the company has seen sales in the country increase by almost 40%. It now has a storage facility in Le Havre and is set to launch R&D projects in France in the near future.

The second panel discussion presented various forms of financial support for which foreign companies may be eligible in France. Oséo and the BNDES gave an overview of the types of aid they provide to Brazilian companies wishing to set up in France, while Global Approach Consulting summarized the many benefits of France’s research tax credit, which is unique in Europe.

Eric Portelli, Carmen Steffens

Eric Portelli, Carmen Steffens, during the Q&A session following the presentations

This latest “Brazilian Investors’ Club” summit delivered on its promises, as Eric Portelli of Carmen Steffens reflected: “These meetings of Brazilian investors are an opportunity to get your name known. I really like the “club” aspect – it allows you to meet and discuss with others facing the same issues.”

Denis Allard, Subventium, David Appia, IFA Chairman and Thierry Aubry-Lecomte, Natura

Denis Allard, Subventium, David Appia, IFA Chairman/CEO and Thierry Aubry-Lecomte, Natura

In conclusion, David Appia, Chairman and CEO of the IFA, emphasized France’s financial commitments to R&D and encouraged future Brazilian investors to participate in these future projects, reminding them that “France is an ideal location for innovation”.

Attendees at the “Brazil Club” summit with Valdimir Almoualem de Souza of the BNDES (left) and Marcia Azevedo of Beraca (right)

Attendees at the “Brazil Club” summit with Valdimir Almoualem de Souza of the BNDES (left) and Marcia Azevedo of Beraca (right)

For more information about Brazilian investments in France, please contact Marie Piffaut on Marie.Piffaut@investinfrance.org

Benchmarking France’s performance

Posted by Invest in France Agency in France's image, Investment in France; June 22, 2011

In 2010, the Invest in France Agency (IFA) and its regional partners recorded and cross-checked 782 job-creating foreign investment decisions in France.

For the same year, Ernst & Young’s “European Investment Monitor” listed 30% fewer projects in France, while the “fDi Markets” database counted fewer than 300. The reasons behind these statistical disparities lie in methodological differences and sector classifications, as well as the inherent difficulty of compiling such surveys.

This being so, where exactly does France stand in Europe? The first half of 2011 has provided several interesting clues.

France’s image abroad

In January, a survey conducted by the IFA with foreign company directors and decision-makers confirmed two key points: the Agency’s 2010 “France. Expert More” promotional campaign in leading emerging economies has borne fruit, particularly in India and China, where France is now widely perceived as a country “on the move”, attractive to investment, innovative, and forward-looking.

However, this survey also showed that Germany and the United Kingdom also enjoy a strong business image in these countries, which is another good reason not to let up in the promotion of France’s investment attractiveness.

Projects and investment attractiveness

In March 2011, the “Strategic Attractiveness Council”, chaired by the President of France, coincided with the announcement of growth in job-creating foreign investment in France last year, after three years of sluggishness following the global economic crisis.

The number of projects rose by 22% in 2010. On average, 15 foreign investment decisions were made in France every week. The trend of foreign investment in R&D centers and European headquarters remained buoyant. We can therefore conclude that the decisive advantages of doing business in France are now widely recognized abroad.

European standings

Last month saw the publication of Ernst & Young’s “European Investment Monitor”, in which France remained the second largest recipient after the United Kingdom of job-creating foreign investment projects in 2010. France also remains the leading destination in Europe for foreign investment in industry, but in the overall standings, Germany is hard on France’s heels in the top three; as such, we should bear in mind that the intense competition between European rivals is unlikely to diminish.

We can look forward to the publication in July of the IFA’s “France Attractiveness Scoreboard 2011”, which will provide a chance to examine more closely France’s standing in Europe according to a complete range of investment attractiveness factors.

David Appia Chairman and CEO, The Invest in France Agency