That’s right, a short film about today’s France, open and “on the move”, which boasts so many reasons to attract foreign investors.
France’s art de vivre – the inspiration for the German expression “to live like God in France” (“to be in clover”) – is universally renowned. Yet France deserves more recognition as a business location, with so much to offer awaiting discovery.
France: Open
envoyé par AFII. – L’actualité du moment en vidéo.
The film “Open” takes us straight to the heart of this France, brimming with talent and success. It’s an exhilarating journey highlighting three interlocking strengths which mark France apart from the rest of Europe: firstly, innovation; secondly, the quality of the workforce reflected by their qualifications and high productivity; and last but not least, the openness of the domestic market. These are three essential reasons to discover a country which is successful, resourceful and imaginative, above and beyond the quality of its infrastructure and central location at the heart of Europe.
A number of longstanding investors have already recognized these advantages, as the robust performance of foreign investment in France clearly demonstrates. But it’s high time now to draw the interest of new global players to the scene as well, such as China, India and Brazil.
Our message to entrepreneurs in all of these countries is simple: you can expect more from France than you might think.
Because it has a global outlook.
Because it is continuing to pursue reform and modernization.
And because it is ready to give you a warm, professional welcome.
France. Expect More.
Natalie Rastoin,
Managing Director, Ogilvy France
Why then are we launching this campaign? Our aims are threefold: to take full advantage of the growing number of investments from these countries or world regions which harbor such strong potential; to correct any outdated or misguided beliefs about doing business in France where they might exist; and to capitalize on the very positive image that France enjoys abroad, thanks to the numerous reforms undertaken in the last three years, where it is seen as a responsive, dynamic and innovative country.
