For Denis Tersen, Managing Director of The Economic Development Agency for Ile-de-France (Paris region), it’s “important to show that Parisians are not only romantic but tech-savvy too!” For this region does indeed offer ideal conditions for research thanks to its infrastructure, excellent universities and innovation clusters.
These claims are backed up by the statistics: the latest report on foreign investment in France by the Invest in France Agency revealed that Ile-de-France was France’s most popular host region, attracting 191 job-creating projects in 2009. A study by the French Institute for Statistics and Economic Studies (INSEE) found that these projects included 13 R&D and engineering centers, amounting to over 25% of such investment projects in France and a six-fold year-on-year increase (compared with only two projects in 2008).



Wheat fields gave way to a princess’s castle, gigantic teacups and mountains as grand as the Sierra Madres. Hoards of children in costumes and Mickey and Minnie characters now play where farmers of another era once sowed their seeds.