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Archive for September, 2010

Business Tourism in France is Booming

Posted by Invest in France Agency in Sectors of excellence; September 27, 2010

France is still the most popular tourist destination with 74 million foreign visitors in 2009. Yet France is also a top choice for business tourism, as evidenced by specialized trade shows Réunir and Top Résa, to be held in Paris September 21-24.

In 2008, over 34,000 exhibitors from businesses based outside France attended 490 trade shows and 68 fairs that drew nearly 775,000 foreign visitors. These events included a number of international events like the Batimat International Building Trade Show (2,280 exhibitors including 45% from abroad, 288,450 visitors, 29,100 of whom were foreign visitors), the global meet for the agric-food industry SIAL (147,850 visitors from 185 countries) and the Vinexpo wine exhibition in Bordeaux (2,235 exhibitors, 67,600 visitors, including 26,000 foreign visitors). There are also professional trade shows open to the general public, such as the Paris Air Show, the Paris Motor Show, and the International Agriculture Show

France: a breeding ground for innovation

Posted by Invest in France Agency in Innovation and R&D, Sectors of excellence; September 10, 2010
France Means Innovation (IFA, 2009)

France Means Innovation (IFA, 2009)

This Thursday, September 9 was “back-to-school time” for innovation in France, with a speech by Google CEO Eric Schmidt entitled “Innovation culture in Europe and in the US” at Sciences Po Paris. Innovation culture in France has a long history and now has more than ever before going for it. 

Firstly, there’s France’s highly qualified workforce: 32% of French employees in 2008 were working in science and technology occupations . What’s more, France has 211,000 researchers at its disposal, or 8 researchers for every 1,000 inhabitants, a higher density of scientific credentials than any of its European neighbors.

Google’s CEO in hot pursuit of French brain power

Posted by Invest in France Agency in Events, Innovation and R&D, Sectors of excellence; September 9, 2010
Photo credit: Sciences Po

Photo credit: Sciences Po

3:01pm: Students at the Institut d’Etudes Politiques de Paris (Sciences Po) clamor for the last seats in a large lecture theater. 3:05pm: Eric Schmidt, CEO of Google, enters the stage to thundering applause and the audience can already sense the importance of this exceptional lecture… 

The IFA visits Natura in São Paulo

Posted by Invest in France Agency in Country focus; September 3, 2010
Photo credit: Fabio Chieppe

Photo credit: Fabio Chieppe

On the occasion of David Appia’s visit to Brazil, the IFA went to Cajamar, near São Paulo, to visit the facilities at Natura, one of the success stories showcased in the IFA “France. Expect More” communication campaign.

Natura is symbolic of a new wave of Brazilian companies that are going global and venturing outside the country to conquer new markets. This organic cosmetics company chose to set up shop in France, one of the leading world countries in the industry. Paris is now home to the sole laboratory and only Natura store outside Brazil. The investment project also led to new jobs being created: the French team boasted 45 members in 2009. Natura CEO Alexandro Giuseppe Carlucci also praised the superiority of the French workforce, which he considers to be “highly skilled”.

The IFA Conferences in Brazil: Update from the first stop in Rio de Janeiro

Posted by Invest in France Agency in Country focus, Events; September 2, 2010
Photo credit: Fabio Chieppe

Photo credit: Fabio Chieppe

The first stopover for the series of conferences organized by the IFA and the Getulio Vargas Foundation (GVF) was on August 31 in Rio de Janeiro before a full house of stakeholders in Franco-Brazilian business relations. Some of those gathered included representatives from French and Brazilian companies (Crédit Agricole, Grupo Gol) as well as law firms such as Siqueira Castro.

Among the list of speakers was IFA Chairman and CEO David Appia, who touted the power of France’s innovation clusters and R&D investment opportunities in the country. He also singled out a number of Brazilian companies with successful businesses in France, such as Natura in cosmetics and Embraer in the aerospace sector. GVF professor Renato Flores sees France as a springboard for Brazilian investors looking for a foothold to sell to markets in Europe, Russia and China as well as Eastern Europe. France’s highly developed agricultural research agenda also provides attractive opportunities, notably in agribusiness, where research networks have already been established at the Agropolis campus in Montpellier.